Open a boiler division that stands on its own numbers

The model: a boiler division with its own front door

The clearest example we can show is GasBoilers.ca, a gas-boiler division built for CANRO Heat. Today its service area spans 26+ BC communities, and its Google profile shows 5.0★ from 76+ Google reviews. What matters for an owner thinking about the same move is the shape of it: boiler work given a name, a website and a Google presence of its own, rather than buried as one line on a general HVAC menu.

That shape is what we help you build. The results page shows GasBoilers.ca next to our other boiler and heating work, and explains which parts of each result you can reasonably expect to carry over.

Six decisions every boiler division has to make

A division fails less often from bad marketing than from decisions nobody made on purpose. Before we spend a dollar on ads, we work through these with you:

1. Brand structure. Same name, sub-brand or separate brand. Each has a different cost, speed and resale story. See division strategy.
2. People. Who will run boiler calls, what certifications your province expects, and what happens when that one hydronic specialist books a holiday.
3. Parts and stock. Which boilers, controls and common failure parts you carry on the truck and on the shelf, and how much cash that ties up.
4. The front door. A dedicated boiler division website and its own Google Business Profile.
5. The first-year sequence. What launches in month one, what waits until the division has reviews, and when to judge it.
6. The P&L. Revenue, direct costs, marketing and overhead tracked for the division alone, set up through division P&L tracking.

A quick test before you commit

Here is a simple check you can run this week, using your own figures. Pull every boiler-related invoice from the last twelve months. Count the jobs, add the revenue, and note how many came in without any boiler marketing at all.

Suppose you find 40 boiler jobs averaging $4,000 each, so $160,000 in revenue you never marketed for. If dedicated marketing doubled that volume, the division would add another $160,000 a year in sales. Whether that is worth it depends on your gross margin and what the marketing, stock and extra technician hours cost, which is exactly what the P&L guide walks through. These are illustrative figures for the arithmetic, not a forecast.

If you find only five boiler jobs a year, that is useful too. It may mean the demand is there and nobody can find you for it, or it may mean your market heats mostly with something else. The areas we cover pages show how heating fuel use differs across provinces.

Who we work with

We work with established heating and cooling companies across Canada that already have a licensed team, a reputation and a reason to believe boiler work could grow. Typical situations:

• a furnace-and-air-conditioning company getting more hydronic calls than it can route properly
• a company with one or two boiler-capable technicians who want a division to grow into
• an owner thinking ahead to a sale, who knows a clean, separately tracked division is easier to value

We're less useful if you have no one on staff who can work on boilers yet. In that case, the first step is hiring, and we can only help you plan that, not do it.

Who is behind this

BoilerConsulting.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA. Ali holds an MBA in Technology Management, has 17+ years of digital marketing experience starting in 2007, and has built 150+ live HVAC websites, several of them for boiler businesses. Read more on the about page, or see the parent agency's work at HVAC.Agency.

How to start

Read the guides if you want to think it through alone first. Check pricing if you want to know what the marketing side costs. When you're ready to talk, call, text or email; the contact page explains what to send so the first conversation is useful.